American Express netball partnership signals major commercial step for the sport
- 7 hours ago
- 2 min read
Global payments brand American Express is stepping into netball through a new partnership with the Netball Super League, radiating a strong signal of the sport’s growing commercial appeal.
Image credit: M4OSPhotos
At the heart of the deal is the introduction of the Amex Super Shot, with American Express taking over branding of the Super Shot zones throughout the 2026 campaign. The rule which sees goals scored in the final five minutes of each quarter count for double has become one of the most exciting tactical elements of the modern game and carries commercial backing.
The partnership will also deliver added benefits for American Express Cardmembers, including priority ticket access and exclusive prize draw opportunities linked to Netball Super League matches and events across the season.
Importantly, the agreement extends beyond the elite competition. The newly created Amex Super Shot Fund will see investment flow directly back into grassroots netball, with every Super Shot scored contributing to club-specific community funds.
Dave Edwards, VP Demand Generation at American Express said: “We’re delighted to partner with the Netball Super League to introduce the Amex Super Shot, launch the Super Shot Fund and deliver benefits for Cardmembers, for the 2026 season. At American Express, we’re committed to backing our Cardmembers including around their passions - and with netball growing rapidly across the UK, this is an exciting time to be involved.”
The Amex Super Shot will also receive enhanced visibility through broadcast coverage as the season builds towards the Grand Final at Manchester’s Co-op Live arena.
As the league pushes further along its professionalisation journey, attracting internationally recognised partners reflects increasing confidence in both the audience and the long-term commercial future of the sport.